Symantec Revamps Website Trust Program - fredericksbarpries
Cyber security company Symantec plans to officially foretell Monday a new trust program for websites under the name Norton Secured Sealing wax.
Norton Secured Seal will replace the VeriSign Trusted seal currently displayed about half billion multiplication a day in 170 countries around the world.
Symantec began updating websites to Norton Bolted Seal of approval on April 17 and is expected to polish off the process aside April 30.
The seal tells consumers that a website meets certain minimum security requirements — use of encryption while transmitting data, for good example, and daily scans for malware infections.
Symantec bought VeriSign's authentication business in May 2010 for $1.28 billion. VeriSign's trusted seal plan was introduced in February 2010 as a way to assure consumers that a business was who it same IT was, and its web site was free of malware.
This substitution of the VeriSign Trusted seal by Symantec leave heighten the visibility of its Norton brand, which is used on the company's antivirus and other surety products.
According to Symantec, trust seals play an large part in determining a consumer's likeliness of making a purchased at a website. A consumer survey commissioned by Symantec, for example, showed that 94 percent of consumers are likely to bear on with an online purchase when they view Norton Secured Seal during the checkout mental process, more than other seals or when no seal was displayed.
While VeriSign Trustworthy offered SSL encryption, authentication, and malware scans, Norton Secured will proffer swollen services, according to Quenton Liu, aged managing director of engineering for Symantec Web Surety Solutions. Those services include vulnerability assessments and privacy protection, he says.
"The nice thing about having this Norton Secured umbrella is it gives us the flexibility of adding even more services in the future as it relates to security," he told PCWorld.
Those services may reach beyond certificate. "Security, secrecy and authentication is simply cardinal part of the puzzle for Internet merchants," helium adds. "At long las, what they need is trust on their websites and corporate trust sometimes comes in the form of stuff not incidental security."
For instance, consumers want to trust a merchant's website to be up and linear when they want to use it. Thereto end, Symantec also offers business continuity services to its merchant customers, Liu explains.
Websites that want to bear the Norton sealskin pay Symantec a minimum of $399 a yr. That pays for Symantec authenticating ownership of the web site, an SSL certificate by which consumer traffic to and from the website is burglarproof by encryption, and unit of time malware scans.
Other services can be purchased at additional costs. To see what services a website has purchased, consumers can double click on the Norton Secured seal and a pop-fly windowpane testament appear describing the services.
"Norton is committed to helping consumers stay protected, across all aspects of their digital lives," Symantec Vice President for Consumer Worldwide Marketing Sally Jenkins says in a statement. "The Norton Warranted Seal is backed by the trustworthy Norton brand and empowers consumers to browse, store, and socialize online with full assurance that their personal information is secure."
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Source: https://www.pcworld.com/article/470132/symantec_revamps_website_trust_program.html
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